B2B marketplaces

Buyers

• Develop decision-making tools to determine ...

- When to buy

- What to buy

- How to buy

- Whom to buy from,
and...

- What price to buy

September 10, 2000


Products and Services

B2B marketplaces hear these recurring problems all the time:

“We have mountains of data but we can’t get access to it.”	“Just show me what is important!”	“We want to slice and dice the sales transactions every which way.”

“Everyone knows that some of the information isn’t very up-to-date.”



Based on the promise of revolutionizing the exchange of products and services, B2B marketplaces are ubiquitous within every industry vertical. However, these exchanges lack a critical commerce infrastructure component: a platform for information delivery and analysis for marketplace operators, buyers and sellers. Marketplace operators need tools to optimize marketplace utilization, while sellers and buyers need tools to effectively manage risk and boost profitability. Ultimately, all players must achieve fair value if the marketplace is to deliver on its promise of revolutionizing the sales and product acquisition life cycle.

CountOne Benefits All Marketplace Participants

Marketplace Operators

• Develop benchmarks and real-time metrics for market performance and efficiency.

• Pinpoint buyers/sellers to invest marketing dollars.

• Effectively evaluate prospective and existing pricing and fee structures to better the marketplace.

• Correlate market metrics with financials and derive ROI.

Sellers

• Acquire campaign management abilities of a large ERP system without the cost.

• Discover correlations of their projects (ad campaigns, etc.), sales and traffic in the marketplace.

• Ability to iotake
the pulsely of their
overall financial health.