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During her MBA at HEC, Nathalie Ishizuka co-founded a B-to-B incubator in Europe that focused on B2B. The B-to-B startups that that are of interest to the incubator have an "eye" on changing industries. One of those startups fueled by one of Nathalie's "off the mark" ideas convinced her that they needed to act now. She has left the incubator's full time position to found that company with three "lively and unusually outrageous" French polytechnicians -- ok one is from Corsica! They say they want to change the music system (she laughs). Their goal is to help musicians interact with their fans in new creative ways while reducing piracy.
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